We know it when we see it: that cool new video, the thoughtful how-to article from a favorite business, or the eye-catching image that starts buzz around a brand. These are examples of content marketing in action, and if your small business isn’t exploring it, you should ask yourself: Why not?
Content marketing is effective because it offers value to the viewer beyond a simple ad. Whether it’s a blog, social media post, or “viral” video, content marketing can be entertaining, inspiring, or share a bit of expertise that can help your customer. It’s something they’ll want to bookmark, re-post, or share with friends. And most importantly, it builds a positive perception around your business. In fact, the blog post you’re reading right now is an example of content marketing at work! (more…)