Day: December 16, 2014
America’s SBDC Blog
A “Forbes 100 Best Websites for Entrepreneurs”
How to Get the Most from Your Technology
By Cindy Bates
In my experience, the most successful small businesses are those that make the most out of their investment in technology.
They are the practitioners who are empowered to respond quickly and professionally to clients and the online entrepreneurs who can expand the capabilities of their websites. They’re often small companies reaching out to national and global audiences through email marketing. However they operate, those business people who best capitalize on technology consistently find a speedier and more productive route to their markets. Research from the Boston Consulting Group (BCG) found SMBs leveraging technology grow revenue and profitability at a much faster rate. According to BCG, if just 15 percent of low-tech SMBs and 25 percent of the mid-tech SMBs became high-tech SMBs, the result would be 2 million more jobs and an additional $357 billion into the U.S. economy. (more…)