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gTLDs: What are these new domains, and why should you care?

December 15, 2014
By Isaac Irvine

If you own a business, choosing a great domain name is one of the most important steps you’ll take to build a strong online identity. A unique address that represents a website, your domain name is the part of the address that follows the “www.” in an address bar or after the @ symbol in an email address. Your domain is how people remember and revisit your site.

You’ll probably have lots of questions when you set out to choose a domain name for your online business presence. Questions like “What keywords should I use? Is this name too long? Should I pick a .com or what?” It’s a big decision.

Fortunately, the continuing rollout of hundreds of new generic top-level domains (gTLDs) to the online marketplace makes it easier than ever before to pick the perfect domain name. These descriptive new domain extensions—such as .lawyer, .guru, .vegas and .dentist, just to name a few—give you a fresh opportunity to register domains that perfectly represent what you and your business are all about.  (more…)