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How to build momentum for the holidays

November 24, 2014
By Gina Watkins

Hopefully you’ve already started thinking about how you’re going to make this year’s holiday season worth celebrating—because without a doubt many of your biggest competitors have already started generating buzz. While you may not their million dollar TV budgets or a Grammy-worthy holiday jingle to do it, you don’t actually need those things to be successful—you just need the right plan in place and the right tools to help you out.

Following are some easy to embrace tips to help your business build momentum as you head into the holiday season:

Develop a schedule to build momentum

Building momentum will be crucial in determining whether or not this year’s holiday season is one worth celebrating. But you can’t build momentum without a plan for how you’re going to do it. Start by creating a schedule. Map out the weeks leading up to and through the holiday season with specific business goals for each of the big days. The specific holidays you plan to target may vary based on your business and your audience.  (more…)