America’s SBDC Blog

A “Forbes 100 Best Websites for Entrepreneurs”

Campaign types to try out this holiday season

November 17, 2014
By Gina Watkins

The holidays are upon us, and for many small businesses, so is the busiest time of the year. With limited time and resources, you want to be smart about where you are investing your time, and ensure that your marketing efforts will drive the best results. Depending on your business, there are a number of different campaigns you could run during the holiday season. The types of campaign you decide to run will depend on the products and services you offer, and the audience you’re trying to reach. You will also need to consider the type of results you’re looking for, and your overall goals.  To help you get you thinking, here’s a list of campaigns types for you to consider trying out this holiday season.

Try a local deal

With a local deal, you can create a great offer, like a $25 for $50 voucher, that customers and potential customers can purchase and redeem at a later date. This is a great way to generate new revenue during the holiday season, and can help bring new customers into your store.

Offer an exclusive discount

The key to a great offer is that it’s compelling enough to get people to act. It also needs to bridge the gap between your customer’s needs and your success. With a service like Constant Contact, you can easily add a coupon to any email that customers can print out or redeem from their mobile device.  (more…)