America’s SBDC Blog

A “Forbes 100 Best Websites for Entrepreneurs”

How to Create an Inspiring Home Page for Your Small Business

October 29, 2014
By Andrea Rowland

Andrea_RowlandNow that you’ve decided to build a website for your small business (congratulations, BTW), there’s no room or reason for procrastination. Right now, your potential customers are on their smartphones, tablets and computers looking for products or services like yours. The facts don’t lie:

– At least 85 percent of today’s consumers use the Internet to find local products and services.
– More than one-third of U.S. smartphone owners use their phones to find store locations online.
– And people used their phones, tablets and desktops to shop online to the tune of more than $70 billion in 2013.

Most likely, your competitors are already online. You’re losing out if you’re not.

Of course you’re busy. You’re probably answering phones and taking orders and shipping product and buying supplies and cutting checks and doing all the other stuff entrepreneurs do to get their big ideas off the ground. Without a lunch break. Maybe even without a paycheck. I’ll wager that’s because you’re committed to making your small business succeed, whatever it takes.  (more…)