How do you know if your site is working? And by working, I don’t mean actually landing on your home page when you type the URL in your preferred browser. I mean working – the type of effort that produces results; and what result is more important than visitors actually finding your website?
Enter the mysterious world of search engine optimization (SEO), where keywords and relevant content affect whether or not your website is ranked higher on search engines like Google®. SEO content writers know exactly which phrase to tweak and which keyword to repeat in order to boost a site’s rankings. Problem is, we all aren’t practiced SEO writers, so where do we begin?
Keywords, keywords, keywords
It sounds simple enough – you’ve been a business owner in your market for quite some time now, and who better to know what words define your industry than you? If you aren’t sure what words and phrases are making or breaking your website, simply ask yourself, “If I were to search for my product on a search engine, what would I type into the search bar?” Then, determine if these phrases are present in your Web content. Still not too sure? Use a tool like Google AdWords™ Keyword Planner to discover keywords people might be using to find websites like yours. (more…)