Trademarks are an essential way to protect your intellectual property (IP) so you can market your goods and services under your brand. However, if you have ever gone through the trademark registration process, you know the challenges in trying to find out whether the idea is already protected.
Trademark applications are not cheap and the cost of re-filing again and again is a wasted expense. To ensure the application is filed right the first time round, it can take up numerous resources and time that you may not have. Even then, you might miss information about a trademark that could eventually put you in danger of infringement.
With a new tool being designed that can help you find information faster, this process may be easier than ever. This digital tool, called TrademarkNow, has been searching for venture capitalists to get it on the market. It recently received a $3.5 million investment from a company called Balderton Capital that will ensure it is used by millions of businesses. (more…)