Whether you’re just starting your business or looking to take your company to the next level, you know you need to have a strong, interconnected online presence. A website. Social media profiles. Your business info on directories, maps and review sites. This is how you’ll reach new customers and nurture loyalty among existing clients.
But what if you’re doing all the online marketing stuff you’re supposed to do, and you’re still not getting the kind of response you were hoping for? You might need to look more closely at one of the basics for success online: your domain name
Your domain name is basically the street address for your business online — for example, mybusiness.com or mybusiness.nyc. It might be a potential customer’s first point of contact. In today’s ultra-competitive online marketplace, you want your domain name to stand out. It needs to be memorable as well as descriptive. It needs to be easy to type into a browser or search engine. A .com with three dashes and four numbers is not easy to type into a browser. (more…)