Dina Stroud Faith owns The Best of Floyd County Hometown Value Magazine, an advertising magazine coming out in August 2014 that focuses on local businesses and activities in Floyd County, Indiana. The local publication will be sent to higher income Floyd County residents only.
Before becoming an entrepreneur, Dina started her direct mail career 25 years ago,spending the first 10 years selling advertising for Val-Pak. Dina has also sold advertising for a couple of local direct mail coupon magazines and has spent eight years selling database-driven and targeted solo direct mail products to businesses on a national level.
When asked why she chose this business to get involved in, Dina answered, “I’ve enjoyed all of the products I’ve sold, but there was always “something I would fix” about each program, so I decided I would take the best that each product had to offer, include some added value aspects, and create what I think is the best possible product for local businesses to reach the consumers in the local area.”
Dina’s mission for her business is to provide a high quality, affordable direct mail magazine for local businesses to market their brand, products and services to residents of the local community while apportioning proceeds back to a community development, educational or charitable organization. (more…)