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Improve your business website with simple changes to the header and footer

August 12, 2014

Say you’re a mom whose kids badly need haircuts. A search for “hair salon for kids” offers some options, and you click to learn more.

When you arrive at a website, you see a bright, cheerful homepage with photos of a kid-friendly salon, complete with free stickers. You immediately see the address, phone number, and hours of operation at the top of the web page. Your first impression: perfect. You see they’re open, you call for an appointment and you get directions, without having to scan through their website for more info.

This section of a website, called the header, is a valuable but often under-utilized area. Here are some simple tricks to improve your customers’ experience by focusing on both this section and the footer.

Lesson Highlight: Create effective website headers and footers

The header is the first thing a website visitors sees. The information you include here can influence whether customers decide to stick around and explore your website.

Here are a few quick tips:  (more…)