There are many different factors that determine which websites appear in Google’s search results. The first step, however, is making sure Google knows your site exists and is able to correctly interpret the information on your web pages.
To help with those first steps, meet Webmaster Tools, a free tool to help you understand more about your website’s position on search results pages. The information you can learn in Webmaster Tools can help you develop a strategy to improve your chances of appearing, appearing higher, and appearing more often in searches.
Read on to learn more from our 3-part series on Webmaster Tools.
♦ Lesson Highlight: Use free Webmaster Tools for a search-friendly site
Webmaster Tools can help you understand how Google “sees” your website. Once the tool is connected to your site, you can access free reports, and learn answers to important questions like: (more…)