College football bowl week is often referred to as the “most wonderful time of the year!” I couldn’t agree more with this statement. I love college football, which includes memories of crisp autumn days, unwavering traditions and college bands. Who would think in the middle of all of this is an Intellectual Property story?
Let me introduce you to John Antonio and Helen Weaver of Henderson Advertising. In 1970, they were hired to create a new logo for the Clemson Tigers. After reviewing several logos from various teams with a tiger mascot, he noticed that all were some form of the tiger. John decided to do something different. He requested the mold of a Bengal Tiger from the Field Museum of Natural History in Chicago. The mold was sent to Henderson who then created a picture, tilting the image to the right. So what’s the big deal? We see pitchforks and other assortments of logos on helmets. In 1970, it was unusual to have any logo on a college helmet. However, when Antonio showed the Clemson helmet sporting the paw print, the Bengal Tiger Paw Print became the new logo. (more…)