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5 Tips for Winning the New Internet Name Game

May 5, 2014

If your website is the online home for your business, your domain name is the unique street address that helps visitors find you online. It’s a critical part of building a strong presence on the Web. Unfortunately, many of the short, easy-to-remember .com’s and .net’s are no longer available. And who wants a domain name with so many characters that you need a ph.D to remember it, or, even worse, a domain that really doesn’t describe what your business has to offer?

Luckily, the online naming game is changing.

With new generic top-level domains (gTLDs) hitting the market all the time, there’s never been a better time to choose a memorable online identity for your business. The hundreds of descriptive new domain extensions—such as .shop, .lawyer, .photography and .guru, just to name a few—give business owners an unprecedented opportunity to register domains that perfectly represent their products or services.

Here are five tips to help you pick a kick-ass domain name for your business’s online identity:

Tip No. 1: Choose a Domain That Describes Your BusinessSure, you want your domain to stand out like a flashy commercial among the gazillions of other domains on the Web, but you also want to be clear about what you do and who you are. (more…)