As a small business owner, you have plenty of things to do on a day-to-day basis. The last thing you need is to have another item added to your to-do list. That’s probably why you may not be overly enthusiastic if I suggest you start a blog for your business.
But what if I told you that starting a blog could actually help you alleviate some of your most pressing marketing challenges and enable you get more from the work you were already doing?
For example, if you already create email newsletters, chances are you’re already hard at work, planning and writing content for this month’s scheduled mailing. You’re thinking of content ideas, going through a few different drafts, and eventually you’ll have everything ready to go — just in time to start planning for what’s coming next.
Let’s say instead of just plugging that content into your email newsletter, you published it on your blog first. Better yet, instead of trying to pack every article in its entirety into your newsletter, you use your blog to trim down the amount of text within your email newsletter and link to your blog to read more.
Right away you can identify a few important benefits. The design of your email becomes a lot simpler. This means an easier creation process for you, but also a more enjoyable experience for your readers — especially those email contacts that are checking email on their smartphone or tablet. (more…)