Welcome to the second installment of Friday 15: Small Business Tips, a series designed to help small businesses like yours make the most of their online presence. If you missed our first post, you should check it out here: https://americassbdc.org/introducing-friday-15-small-business-tips/.
This month, let’s talk email marketing. It’s one of the most efficient and cost-effective ways to communicate with your target audience. We highlight three lessons below. After you watch the lessons, set aside 15 minutes to create a professional email address, write that fabulous email, or add an email sign-up form to your website.
These are three of my favorite lessons from 2013, and I hope you enjoy them.
Lesson Highlight: Look more professional with a business email address
A dedicated business email address makes your business communication look more professional. And it’s an available and affordable option to businesses of all sizes. (more…)