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Technology means growth: Lessons from SMEs

February 24, 2014

It is widely known that small and medium sized enterprises (SMEs) play an important role in the vitality of local economies around the globe. I was recently reminded just how important SMEs are as growth engines of our economies.

Microsoft commissioned The Boston Consulting Group to conduct an independent study, which surveyed more than 4,000 SMEs in five of the world’s largest and most diverse economies: the United States, Germany, China, India and Brazil. The objective was to look at the economic impact of IT on small businesses today.

The study found that tech-savvy SMEs outperformed SMEs using little technology in innovation, job growth and increased revenues over the last three years. SME leaders using technology have grown their businesses and reduced costs, and one important factor seems to be increased worker productivity. (more…)

Get Your Website Found

February 24, 2014

When it comes to getting your small business website found online, finding the most effective ways to drive traffic to your site can be a bit confusing. It’s easy to fall victim to trends in SEO (Search Engine Optimization). They are quick fixes that sometimes offer temporary results, but ultimately end up hurting your site’s success.

Instead of sketchy SEO tricks and shortcuts, focus on creating long-lasting results by adhering to these best practices for getting your site found online:

Create fresh and interesting content. When writing content for your site, consider what visitors want to know. Put the customer’s needs first, and you’ll get the chance to say what you want after you cultivate loyalty. Use relevant keywords. People enter specific keywords in search engines to find the products and services they want. Do some research to discover commonly used keywords for the products and services you offer, and include them in your site’s content.

Write for real people.Those search engine spiders that crawl the Web for keywords aren’t going to buy your products or services. When including keywords in your content, write naturally – like you would speak to customers and prospects. Avoid awkwardly cramming keywords into your content in a wayward attempt to boost SEO. (more…)