Center: Idaho SBDC, Region IV
Client Name: Dr. Jill’s Chiropractic Treatment Center
Dr. Jill Adepoju knew from the time she was 16 that she wanted to be a chiropractor. Her father and brother were in the profession and she grew up working in her father’s office. She witnessed all of the people he was able to help and knew it was the profession she wanted to pursue.
While in college, Jill began writing a business plan. Jill first became a client of the College of Southern Idaho Small Business Development Center (SBDC) as a workshop enrollee in the Center’s Small Business Boot Camp.
With the help of the SBDC, she received a small loan from an SBDC partner, Region IV Development Corporation, to fund start-up costs, leasehold improvements and purchase equipment. The Idaho SBDC also assisted Dr. Adepoju in enhancing her business plan with market research centered around her treatment specialization in family health.
Email marketing provides businesses with a cost-effective way to stay connected to their customers. In addition, companies can easily launch a program to meet many different objectives. Learn the best ways to increase sales with email marketing.
Email marketing programs
There are many different ways to use email marketing to connect to customers. Companies can launch campaigns with the objective of being promotional, informative, or to provide a company specific announcement. The type of campaign and frequency of emails will typically depend on the customer, company, and industry. For instance, a business targeting a previous retail customer may send promotional emails based on historical purchases and the time of day the open-rates perform best.
Important email marketing metrics
The open-rate measures the number of recipients that opened the email as ratio of the total email send list. Most marketers should expect an open-rate of 25% to 30% according to the recent 2013 industry statistics provided by marketing firm Epsilon. In addition, to open rates, marketers will want to pay attention to click through and bounce rates. Click through rates are typically shown as the number of links in the email that were clicked in relation to the total number of recipients that opened the email. (more…)