The 2008 recession changed how many businesses manage their companies. Strategic plans from prior years were changed and in some cases completely scrapped for a greater focus on reducing costs. As a result, many c-level executives are now beginning to question the importance of a five year plan. Despite this sentiment, we believe strategic planning is effective when done properly and continuously.
The objective of a strategic plan
Many companies follow a strategic plan to guide them on how to allocate their resources effectively to achieve their objectives. Without a plan, it’s very difficult for senior management and employees to work together in achieving company goals. Unfortunately, these plans are sometimes designed with little regard to internal and external factors.
Updating your strategic plan
First, you may be asking why you need a five year plan when it’s very difficult to predict future business conditions. The simple answer is that you need to prepare for unexpected events when building a long lasting company. Typically, it takes several years to achieve results from developing new products, services and competing in new markets. The same holds true when making changes to existing products and services or setting new financial goals. (more…)