While we are knee-deep in the holidays, 2014 is right around the corner. And if you’re like the majority of small businesses, email marketing will play an important role in your promotional efforts throughout the New Year. Don’t let the following small but common mistakes keep you from achieving your marketing goals!
Making it difficult for people to recognize you
For 68 percent of consumers, familiarity with the person sending the email is the top reason why they decide to open. Take the time to double check the “From Name” and “From Email Address” you’re using to send your emails.
Your “From Name” should be the name people identify with when they think of your business. For most businesses, this will be a choice between your personal name (Patty Smith) or brand name (Patty Smith’s Bakery).
If possible, your “From Email Address” should be a branded address
(pattysmith@pattysbakery.com), not a personal address (patty@yahoo.com). (more…)