A recent study found that 71 percent of people on social media use hashtags, with 43 percent of hashtags users reporting that they think they’re useful and 34 percent using them to follow categories and brands of personal interest like your business.
For those that are not already using hashtags, here is a quick overview of how and when the can and should be used.
What is a hashtag?
A hashtag consists of words or phrases (with no spaces), preceded by a # sign (i.e. #SBW13 or #StanleyCup) that is used to tie various social media posts together and relate them to a topic. Topics are sometimes connected to an event, TV show, sporting event, or any happening or trend of your choosing. Originally, hashtags were created on Twitter, but today they can be used on Pinterest, Facebook, Google+, Instagram, LinkedIn, Tumblr, and Vine. (more…)