Smartphone usage is sky-rocketing, and with it, so is the number of people that are reading email on a mobile device. According to Litmus, 43% of email is now opened on a mobile device. That number is up 138% from 2010. This means that your email marketing need to be mobile friendly, so that it displays optimally between a desktop/laptop and a mobile device, and looks great regardless of where your customers and prospects read it.
The good news is that there are some really simple things you can do now to ensure that your emails are mobile-friendly:
1. Be as concise, and have a clear call to action
Make sure to include a clear call to action, and put it near the top of your email, Tell your readers what you want them to do, and make it really easy for them to do so. Your messdage should be clear and concise message — a staple of any email, but it’s even more important when designing for mobile. Screen real estate is very valuable on mobile so keep the design very clean and simple and focus on the essentials. (more…)