Gift cards continue to grow in popularity, with huge potential for merchants who understand how to promote and manage strong gift card programs.
Consider the following…
– Over $27.8 billion was spent by consumers last year on gift cards during the holiday season alone2.
– Over 93% of consumers purchase or receive gift cards every year1.
– Over 71% of consumers report spending more than the value of their gift cards.
– And 31% of gift card recipients say they are more likely to buy a full-price item than an item on sale3. (more…)