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Why Having (and Growing) an Email Contact List Matters

March 13, 2013

One of the most daunting tasks for small businesses getting started with email marketing is often tied to creating and growing a contact list  After all, getting started with email marketing is about a lot more than just creating and sending marketing emails.

It’s about a fundamental shift in the way a business approaches its marketing. It’s about taking control of your message and delivering it to an audience of people who can make a measurable impact on your business’ bottom line.

By creating and growing an email contact list, you’ll be able to take control of your message and communicate with your audience on your own terms. You’ll be giving the people who are actually interested in attending your events, buying your products, or signing up for services the ability to opt-in to receive information that’s relevant to them. (more…)

When To Transition To AdWords Enhanced Campaigns

March 13, 2013

In early February, Google announced a major change to how AdWords works with the the introduction of Enhanced Campaigns. I have gotten many questions about this so I’ll share my take on the change.

If you’re just starting with your own search ads in AdWords, you’ll now create just a single campaign and it will show your ads to users regardless of whether they’re using a tablet, mobile phone, or desktop computer. In Enhanced Campaigns you can make a few simple tweaks to ensure your ads are successful on all these devices:

  • You can specify a bid multiplier so that bids for ads shown on mobile devices can be changed automatically across an entire campaign.
  • You can specify that some of your ads are intended for mobile devices, for example ads that have a mobile landing page URL.