One of the most daunting tasks for small businesses getting started with email marketing is often tied to creating and growing a contact list After all, getting started with email marketing is about a lot more than just creating and sending marketing emails.
It’s about a fundamental shift in the way a business approaches its marketing. It’s about taking control of your message and delivering it to an audience of people who can make a measurable impact on your business’ bottom line.
By creating and growing an email contact list, you’ll be able to take control of your message and communicate with your audience on your own terms. You’ll be giving the people who are actually interested in attending your events, buying your products, or signing up for services the ability to opt-in to receive information that’s relevant to them. (more…)