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How Great Webinars Can Grow Your Business

February 22, 2013

Webinars allow people throughout the world learn and communicate. Particularly in the past two years, webinars have rapidly gained prominence as an important component of many marketing plans. No longer considered an afterthought, a well-crafted and successful webinar can greatly enhance a company’s reputation and sales.

One of the reasons for this rapid growth is the lowered costs of both creating and attending a webinar. Without requiring the expenditure of significant amounts of time, energy, and money traveling to in-person events, webinars allow attendees and presenters to easily attend events via the internet. These savings in time and money for the presenters are significant, ranging between 60 to 90 percent when compared to the cost of live events and depending on the event.

Social media is a very powerful medium for meeting people and doing business. This industry has rapidly matured in the past ten years. However, one of its biggest hurdles is the amount of time and effort required to build and maintain a loyal following. In most cases, sales that are done through or as a result of social media are one-to-one. Though effective, it’s not time efficient. Conversely, webinars utilize a one-to-many approach, making them highly effective and providing them with the ability to reach a worldwide audience through a single online presentation. (more…)