Let’s face it: people don’t usually get too excited about the idea of taking an online survey. They may not have the time, they’re distracted by their to-do list, or they simply don’t see it in their inbox. But for a small business, there is no better way to improve your products, services, customer satisfaction—and your business as a whole—than by getting feedback directly from the source.
Here are 6 easy-to-implement tips to entice your customers and members to improve your survey response rate.
1. Make your survey as short as possible
Think through your survey carefully. Only include the questions you absolutely must have the answers to—5-10 questions is the sweet spot. One way to do this is to choose a specific survey topic, like a particular event or promotion, and focus on that.
2. Tell recipients upfront how many questions are on your survey
If you tell the recipients how many questions there are, they know what to expect. Adding questions causes the completion rate to drop. By being upfront, you’re reassuring recipients your survey won’t take up too much of their time. (more…)