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Tapping Into the Great Untapped Online Marketing Tool: Review Websites

December 21, 2012
By BizFilings Business Owner’s Toolkit

It’s time to stop cowering in fear of negative reviews of your business that may lurk in the crevices of cyberspace. With consumers placing such emphasis on reading online reviews before making purchase decisions, entrepreneurs must address review sites head-on. They’re not going anywhere any time soon.

Monitor Review Sites that Matter

Initially, you’ll have to spend a decent amount of time perusing popular review websites (which we’ll list below in a minute). But instead of devoting time to searching these sites weekly for new updates, follow a systematic approach, such as: (more…)