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3 ways to use email and social media together at the holidays… and year round

December 17, 2012

There’s a buzz in the air: the holidays are here. Undoubtedly, businesses are descending upon your inbox offering 20% off, then free shipping, then another generic offer that will be indistinguishable from all the rest. How does a business or organization separate itself from the herd at such a busy time of the year? And what lessons can you learn now that can be carried into 2012?

Integrate your communications channels — particularly email and social media — to reach customers, clients, and supporters. That can make the difference between a business or organization whose messages blend into the others, and one where its customers, clients, and supporters actively look forward to receiving and interacting with them. (more…)