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Tricks to Scare Up Halloween Business

October 31, 2012

Halloween is increasingly popular. Last year, seven out of ten Americans reported they planned to celebrate the holiday. And, retail spending reflects that enthusiasm. Sales of Halloween-related products increased by nine percent in 2011, to reach $6.86 billion in sales. Although the National Retail Federation hasn’t released its 2012 predictions, there is no reason to expect a decline in spending.

Even if you don’t sell costumes, stage makeup or lawn decorations, you can still scare up some business at Halloween using these tricks:

Decorate.  When planning decorations, remember you want the atmosphere to appeal to your customers and prospects. That might mean employees dressed (and acting) as zombies; it might mean using cheerful ghosts and cute black cats. Know your audience before sprucing up your storefront. (more…)