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6 Truths You Must Know To Create Almost Perfect Subject Lines

September 26, 2012

It happens all the time: You’ve written the content for your newsletter. You have all the articles perfectly squared away and laid out. Then you’re faced with the task of writing a compelling subject line so irresistible that readers can’t help but open and read your email.

I wish I could tell you that somewhere out there is the perfect subject line, one that could send your open-rates skyrocketing and make opt-outs and spam reports ancient history, but I can’t.

I can tell you, however, that creating almost perfect subject lines is possible and it starts with understanding six simple truths about your readers: (more…)