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Procurement Corner: Capability Statements… ”Building Your Brand”

August 8, 2012

As you continue building your one-page business Capability Statement, remember that your primary goal is demonstrating your best value and creating lasting impressions, i.e., branding your business. Secondly, target reducing the amount of time that buyers will need to research your company by highlighting key information about your capabilities, products and services. Provide critical need-to-know information up front, make it easy to read and, always remember that more is not necessarily better, never over-embellish and, leave nothing to interpretation!

So, after completing your “What sets (your company name) apart from the competition” section, focus on demonstrating how you are “qualified” to offer/sell your products or services to government agencies (federal, state or local) and/or their authorized prime contractors. In my example, I have chosen “products” rather than “services” but you can merely substitute the appropriate information for whatever it is that your company offers. As stated above, making the buyers’ job easier is one of our main goals, so in this section include specific information about your company that gets that job done. (more…)