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What Happens After Someone “Likes” Your Facebook Page?

June 13, 2012

Sally Field is famous for getting excited at the 1985 Academy Awards ceremony about the fact that her peers like her. And these days, that’s the reaction you may have when people choose to “Like” your business and organization’s Facebook Page. But what happens after the Like?

Yes, when it comes to Facebook, it’s important to be Liked. After people Like your Page, you need to engage them and drive them to take action. That’s how you’ll get results. How do you actually do that? Here are some tips:

1. Feature an exclusive offer. One of the best ways to see results from your Page is to frequently run special offers specifically for your Facebook fans. In fact, in a study of consumer behavior on Facebook we found that two of the top 5 reasons people Like a Page were to receive discounts and promotions, and to gain access to exclusive content. (more…)