How many times have you heard someone on the radio or TV offering to protect your online reputation from malicious or fraudulent reviews? Believe it or not, with a little work, you can protect your own online reputation and keep your cash!
First, understand what we mean by your online reputation. Basically, whenever we talk about a business getting damaged by an online slight, it can be traced to a consumer-based review. Many sites exist that allow anyone to leave a review of any business. Unfortunately, these review sites are not policed or edited, creating opportunities for mischief, pranks, and outright lies.
It happened to me. One of my less ethical competitors wrote a false, scathing review about my company. I figured out it was him because he gave one-star reviews to all of the web design companies except his own (which earned 5 stars). Oh, and he used his real name when he made the review. (more…)