Everyone’s using Facebook these days to engage their customers, clients, members, and supporters. But how many businesses and organizations are actually getting results from all this activity?
The good news is that there are proven tactics that can help you get what you really want from your investment in Facebook marketing: More fans, more shares, and more business.
Here are four things to keep in mind:
1. Facebook users like to “Like” businesses and organizations on Facebook. Customers and prospects will Like your Page too if you ask them to — just give them a good reason to become a fan. Tell them why they should Like you, whether it be for access to an exclusive offer or download, or even just because you post some awesome and engaging content.
2. Getting more “Likes” and fans is only part of the story. It’s not about how many fans you have — it’s about the quality of the engagement with the fans you have. That’s what matters most. Sure, it’s great to have a large list size or fan base, but if no one is reading, commenting, or sharing your content, it doesn’t really matter. (more…)