There is increasing pressure for SMBs to have an online presence. After all, Facebook alone claims consumers spend 700 billion minutes per month on the site, and Twitter has reported 190 million tweets per a day. But what does that really mean for SMBs? How can you tell if being online is helping or hurting your brand?
While people worldwide use the Internet daily to get information and interact, there is no one right way for businesses to approach their online presence. One thing you can do as a small business owner is understand what’s being said about your businesses online.
From controlled information that you approve and publish, to user-generated information including customer reviews that can be true or untrue, it’s imperative that companies know how their brands are represented and perceived, digitally. Yet many small businesses avoid monitoring their online presence because it can be a time consuming, expensive and overwhelming endeavor.