By Eric Spellmann –
If you’ve heard me speak before, you know that I feel strongly that a website should never be just a virtual pamphlet or online billboard. It must DO something. In more than 90% of the cases, that “do” can be defined as “generating leads.”
But how do you get a website to drive leads, or more importantly, qualified leads to your business? The key is to understand online user behavior and build your site to not only accommodate your site visitors, but prompt them to action!
I’ve noticed three big mistakes most websites make when trying to meet the goal of lead generation:
Hiding Phone Numbers
When needing a phone number, very few people pull out their phonebooks. In fact, today, the number one use of the yellow pages is to prop up computer monitors! Most people simply “google” a business to find a number. (more…)