By Gina Watkins –
With all the social networking sites available today, you may wonder which is best for your nonprofit organization. More importantly, you may be wondering which site is best for your organization in terms of finding more donors. The answer may surprise you: It’s LinkedIn.
Why LinkedIn? Well, according to the site’s own statistics, LinkedIn boasts more than 120 million affluent, influential professionals from over 200 countries and territories.
In 2010, HubSpot and LinkedIn teamed up to create an infographic that showed members are highly educated (more than 70% have a bachelor’s or graduate degree), affluent (close to 50% of users have an income of more than $100,000 per year), and they hold influential positions — more than 30% are senior-level executives and managers, while 50% are decision makers in the companies/organizations.
LinkedIn’s power comes from getting connected with the right people. How do you get your nonprofit connected with these potential donors? Here are 5 simple tips to build these connections fast: (more…)