Hosting an event is a great way to kick off the New Year. No matter the type, an event gives your business or organization an opportunity to make a more personal connection with the people you meet. This can give you a huge advantage, especially in a tough economy. Here are 7 ways to make your event a successful one and start 2012 off on the right foot:
1. Get the word out early. Sending a save-the-date email as soon as you firm up your event details allows invitees to reserve the time. You can follow up later and ask people to RSVP and register in advance. If you’re charging, ask people to pay in advance as well– they’ll be more likely to be there.
2. Create a sense of excitement and exclusivity. Everyone wants to feel like a VIP. Email a coupon to attendees that they can redeem at the door, or if there will be a cash bar, send a free drink ticket that attendees can redeem if they bring the coupon.
3. Increase the urgency when needed. As the registration deadline nears, send a reminder email to anyone you’ve invited who hasn’t signed up yet. For example, “Only 5 spots left. Register today!” (more…)