By Steve Robinson
Director of National Organizations
Constant Contact
There’s a certain thrill that comes with seeing your email contact list grow and it’s even more exciting when clients read and share your content. Along with that excitement there can be a temptation to aggressively grow your list by capturing names from your website or client orders. While everybody wants a healthy list of contacts, it’s important to remember the golden rule of successful email marketing – you must first get permission from your clients before adding them to your list.
Though sometimes it can be challenging to reach out to clients on an individual basis to ask for their permission, especially since so many interactions are done online these days. To make the most of your online presence and boost subscribers, here are 10 fresh and free ways to inspire clients, partners, and website visitors to join your email list.
Engage Website Visitors
When clients visit your website or find your business through an online listing, it’s an opportunity to engage them and entice them to want to learn more about your business. Three ways to inspire them to join your mailing list are:
1. Offer exclusive content. Feature content on your website that clients crave such as top secret recipes, little known short cuts, or cost savings tips. By including a synopsis of what’s behind the curtain, you demonstrate your expertise and the value of the content. From there, make it easy for clients to access all of that exclusive content in exchange for joining your mailing list.
2. Convert website visitors into subscribers using MailMunch. This tool allows you to create opt-in subscriber forms that you add to your website or blog without having to write a single line of code. And yes, they also work on mobile devices. (more…)