If you’re like most entrepreneurs, you’re not sure whether mobile ads are worth the investment. While it seems like everybody and their grandmothers can’t add two plus two without the assistance of a smartphone these days, mobile ads have a mixed history.
Before you consider launching a mobile advertising campaign, obtain a solid grasp on what mobile ads are, their unique advantages and if the benefits outweigh the costs.
What Makes Mobile Ads Different
Mobile ads generally come in the same varieties as traditional online ads: some are graphical and some are text-based. Because most mobile ads appear in apps and mobile searches (especially map searches), the amount of text and graphics available for mobile ads is very limited. And mobile advertising platforms offer far fewer ad placements than their desktop platform counterparts. (more…)