There’s good reason to believe what sells in America can sell elsewhere. But assuming you can market it in the same manner in a foreign country produces disappointing sales for many exporters.
Even if you’re marketing your product in an English-speaking country, buying patterns change by borders. Don’t give up on the use of your product or service abroad, but be prepared that it might not take off as quickly it did stateside. As you prepare to enter foreign markets, consider these pointers for your export marketing plan.
1. Don’t neglect the market research. Just like rolling out a product into any new market, the market research indicates a couple important factors:
· if your product or service is likely to succeed in the market
· what selling points and purchasing habits resonate with the market (more…)
How do I build an organization? What does that organization look like?
The first step to defining an organization is to build yourself a model. You need to have an idea of what you want your organization to look like. Define what departments you think you need. Meaning you need to have a good understanding of what hat are needed in your organization.
Then decide which hats you are going to wear and which hats you will have your team wear. In the corporate world that’s known as delegation. The temptation is to think you can do everything yourself and this assumption can get you into trouble. It’s critical to understand the hats you’re going to wear and what hats your team will wear. Delegation is a key leadership skill and building the right team with the right skill sets and then delegating the responsibility appropriately is, like I said, critical to success. (more…)