There’s good reason to believe what sells in America can sell elsewhere. But assuming you can market it in the same manner in a foreign country produces disappointing sales for many exporters.
Even if you’re marketing your product in an English-speaking country, buying patterns change by borders. Don’t give up on the use of your product or service abroad, but be prepared that it might not take off as quickly it did stateside. As you prepare to enter foreign markets, consider these pointers for your export marketing plan.
1. Don’t neglect the market research. Just like rolling out a product into any new market, the market research indicates a couple important factors:
· if your product or service is likely to succeed in the market
· what selling points and purchasing habits resonate with the market (more…)