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How to Make an Unhappy Fan a Happier Customer

March 28, 2012

Here at Constant Contact, we’re lucky to have many people who call themselves fans — both the Facebook kind and the offline kind.

But like any business or organization, we sometimes have, ahem, “opportunities for improvement.” At those times, we’re happy to hear feedback, even if it’s not the positive kind.

That’s because when your customers, clients, members, or supporters are unhappy, for whatever reason, it’s one of the best opportunities to show just how committed you are to keeping them happy. And, dealing with an unhappy customer successfully can often turn that detractor into an advocate.

What are the best ways to deal with negative feedback on your Facebook Page? Here are five tips: (more…)