Whether you like it or not, you’re in the happiness business. No matter what product or service you sell, your customer is looking for happiness, and counting on you to provide it.
People are always seeking happiness. In our seeking, we often mistake short-term pleasure for happiness, and end up unhappy, but it’s still happiness we seek. And if we make enough mistakes along the way, eventually we’ll find true happiness.
So for every customer, you’re a stop along the happiness journey. If you stay keenly aware of this fact in all aspects of your business, you will succeed.
We experience many types and levels of happiness, from the most basic to the sublime. From satisfaction of physical needs to glorious moments of joy, and countless levels in between. In the seeking, at this moment, each of us is looking for something slightly (or greatly) different.
Marketing happiness is difficult in its simplicity. It’s also critical. (more…)