Small businesses are an integral part of our economy, communities and families. They represent the creativity, ingenuity, and hard work that fuels our country’s prosperity. It’s important that we understand the state of entrepreneurship in America and develop strategies to support and promote the success of current and future generations of entrepreneurs.

This national study is a step toward achieving this goal. It was designed to uncover research-based insights into the entrepreneurial mindset of Americans and ways to engage them, by understanding their perceptions, motivations, and behaviors when it comes to small business.

Learn more about the generations we surveyed and the findings from our study.

Click here for the Infographic
Click here for the White Paper

Baby Boomers
Gen X

Media Inquiries

Contact April Youngblut at or (703) 764-9850

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