Each SBDC should look at the samples provided by the Norcal SBDC, assess their state/region, and begin with the community where they feel they can have the best initial impact and that reflects the needs of their small business community.

This approach builds on the existing model of needs assessment and customer responsiveness that SBDCs already use. Each SBDC can decide where best to begin in their communities, but we all understand that inclusivity is not a static concept. Other communities will wish to be assisted/included, and that will come.

By developing the contacts, partnerships and relationships, The Inclusivity Challenge will recognize SBDCs as the “hub” for small business assistance, and build off of our 41-year history and national infrastructure.

About the Inclusivity Challenge

Over the last 40 years, the SBDC network has been helping entrepreneurs in all communities to start, grow, and pivot their small businesses and keep pace with the ever-changing marketplace.

The past year has brought forth unprecedented challenges. In 2021, we’re renewing our commitment to support entrepreneurs and businesses most impacted, to empower a more inclusive recovery.

The Inclusivity Challenge is a long-term commitment by the America’s Small Business Development Centers (SBDC) Network and its partners that builds upon existing efforts to help underserved and minority small business communities establish a clear path to empowerment and continued economic and community prosperity.


Implementation Guide
Implementation Guide
IC One-Page Description for SBDCs
Inclusivity one-pager for SBDCs
Training for SBDCs
Style Guide

Style Guide

Norcal SBDC – Samples/Documents

Norcal Samples

Iowa SBDC – Inclusivity Event Sample Invitation

Inclusivity Event Invitation

Sample Fliers


Logo – Color


Logo – Greyscale


Logo – Reverse


PowerPoint Template

PowerPoint Template

Sample Video – Announcement


Sample Video – SBDC for ALL

SBDC for ALL video

Proxima-Nova Font

Partner Resources

More information coming soon.

Intuit logo


America’s SBDC

Christian Conroy

Millennial and Youth Entrepreneurship Interest Section

Info coming soon

Minority Outreach Interest Section 

Jamaal Ewing, Michigan SBDC

Veterans Entrepreneurship Interest Section

Info coming soon

Women’s Entrepreneurship Interest Section

Amy Lambert
Illinois SBDC

Shyeka Hopkins
New Jersey SBDC


America's SBDC is the association that represents America's nationwide network of Small Business Development Centers (SBDCs).
Contact your local SBDC for no-cost business consulting and low-cost business training.

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