The relationship market is huge. NOBODY wants to be alone in this world. Having a companion to spend time and do fun things with is incredibly important.
Even the TV shows in prime time are exploiting this fear and creating a huge target audience of customers. I find this a bit appalling but I don’t control the airwaves, only what I watch.
This fear has become a favorite of the internet (like the other two haven’t – yeah right). The dating sites out there number in the hundreds, which is my official guesstimate but I could be wrong. It may be in the thousands.
It’s been a while since I was in the dating world and I struggle to relate to this one. When I think back to when I was in my 20’s and single, I guess I did fall victim to this fear a few times.
I’m not entirely sure what the solution is to this fear and I doubt that it will ever go away. As long as people are alive, and the sexual urges are present, people will want to hook up. Whether this fear is something you can exploit in your marketing will depend upon your service and/or product, and your ability to relate to the marketplace. Many products may not, at first glance, seem to be relatable to the fear of loneliness, but a closer look may reveal an opportunity. Say, for example, your product is an app that allows customers to better organize their time. If they are better organized, they will have more free time to pursue romance, right? It’s certainly easier to cement a strong relationship if you have plenty of time for wining and dining. My point is, don’t automatically dismiss this fear without a close look at how it might tie in to your marketing plan.
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