Hosting an event is a great way to kick off the New Year. No matter the type, an event gives your business or organization an opportunity to make a more personal connection with the people you meet. This can give you a huge advantage, especially in a tough economy. Here are 7 ways to make your event a successful one and start 2012 off on the right foot:
1. Get the word out early. Sending a save-the-date email as soon as you firm up your event details allows invitees to reserve the time. You can follow up later and ask people to RSVP and register in advance. If you’re charging, ask people to pay in advance as well– they’ll be more likely to be there.
2. Create a sense of excitement and exclusivity. Everyone wants to feel like a VIP. Email a coupon to attendees that they can redeem at the door, or if there will be a cash bar, send a free drink ticket that attendees can redeem if they bring the coupon.
3. Increase the urgency when needed. As the registration deadline nears, send a reminder email to anyone you’ve invited who hasn’t signed up yet. For example, “Only 5 spots left. Register today!” (more…)
By Peter Justen –
When I’m asked to speak on small business, it always amazes me how few people realize the role small business plays in our economy. Here are some interesting stats from the Small Business Administration.
- Small businesses Generate $5 Trillion in business in the US
- Represent 99% of all employer firms
- Pay 44% of total US payroll
- 68% of employment
- Employ 50% of private sector employees
These are the numbers that helped build our country, that keep our economy running strong, that create the jobs. We don’t need bailouts or government assistance…all we need is the opportunity and the drive to make it happen. (more…)
Success in the small business arena can be measured many ways. However, one of my favorite barometers is tied to the speed at which a business owner can adjust his business to the ever-changing needs of his customers. And making those decisions quickly is directly tied to having the right information at the right time.
Today’s smartphones empower business owners with real-time access to this information. But, with literally millions of apps competing for space on your phone, which programs should earn a spot? Following, are my four favorites that I use every day.
I used to keep a small slip of paper in my pocket, my to-do list. However, at the end of the day, it would disappear along with all of my undone tasks. Now, I don’t have that problem anymore. With toodledo, I can access my list from anywhere and any device. Their incredible iPad and smartphone apps sync, so every task is only a click away. All tasks are organized in folders of your choice to help separate, say, home tasks from office errands. This one app keeps me focused! (more…)
America is the land of opportunity and nobody knows that better than the men and women who have served in the Armed Forces protecting our Freedom both here at home and in foreign lands. We understand it because we have seen what it is like when people don’t have Freedom, Liberty and the Pursuit of Happiness.
Personally, I’ve served in both Bosnia and Afghanistan. In Bosnia I witnessed as people who had lived under a communist dictator for decades, suffered through a brutal civil war and then tried to learn the values of Freedom and capitalism. Fast forward 5 years and I found myself in Afghanistan which, while completely different culture, terrain and ethnic background, was undergoing the same transition after we ousted the Taliban. Witnessing and enabling the transition to a FREE society is an amazing experience and I believe that without it success is not possible.
The first step in Success stems from the three important factors that I believe are critical for success. First, as I mentioned, you need FREEDOM. Freedom is essential to allowing people the opportunity to be successful. The day I realized what freedom meant was a very hot day in Afghanistan. I was pulling security on the street while my team was inside a building. A small girl probably 5-6 years old approached with an older gentleman. Every bad thought was running through my head. Like does she have a bomb strapped to her? (more…)
If you are using social media to market your business, you are always on the hunt for more Facebook fans, Twitter followers and LinkedIn connections, but how and where do you get them? The answer may be sitting right in front of you. Your email list can be one of the best resources to help build your social following, and here are six easy ways to do just that:
1. Send a dedicated email. Send a special email to your subscribers announcing your social media presence every now and then. But don’t stop there. Make sure to tell these people why they should connect with you on social media in addition to email. For example, it’s because they’ll get additional tips/advice, be the first to hear about exclusive promotions/deals, or whatever else you decide to share. We are a big fan of telling subscribers that social media is where they can join you in a conversation. After all, email is a one-way “push” from you, so your customers will want somewhere where they can interact with you.
2. Include links in your email newsletter. Make your social media presence a regular part of your normal mailing by adding links to your social network profiles within the emails you already send. This will provide your customers with a constant reminder that they can connect with you in multiple places. (more…)