America’s SBDC Blog

A “Forbes 100 Best Websites for Entrepreneurs”

What Is DEI and How Can It Benefit Your Small Business?

April 4, 2022

Workplace DEI, otherwise known as diversity, equity, and inclusion are top priorities and the path forward for all businesses, both big and small. Having a focus on DEI in your small business will work towards cultivating a more positive culture and provide fair and sustainable opportunities for everyone to grow both individually and together. 

What Is DEI? 

Diversity, equity, and inclusion are vital to creating and maintaining a successful workplace. Click To Tweet But to truly implement it into your small business, you need to know what each part means. 

Diversity is the presence of differences within a given setting. For example, differences could mean race, gender, sexual orientation, socioeconomic class, age, and more. Equity is the process of ensuring that processes and programs are impartial, fair, and provide equal possible outcomes for every individual. Inclusion is making sure that people feel like they belong in every aspect of the workplace. 

 

How Can DEI Help Your Small Business?

DEI is a necessity for all businesses. Small businesses stand to gain from diversity and inclusion (D&I) initiatives just as large companies do. A positive and inclusive workplace will attract diverse talent. This is important for continuing to grow your business. As businesses struggle to attract enough workers to reopen after the pandemic, the competition is even fiercer. Not only does DEI help attract new talent, but it also cultivates the existing talent. DEI has been proven to increase performance, lead to more creative ideas, and make stronger decisions. 

When your team is diverse, it can present great opportunities for a small business to use personal professional networks of employees to generate future customers. DEI will create stronger brand or company recognition and lead your small business to thrive. 

Where Do You Start?

To start thoroughly incorporating DEI into your small business, take a personal assessment of the current state of your employees. Ask yourself some of these questions, do your employees have equal chances to advance? Do your employees represent different religions or different political views? Do your employees have different backgrounds in education, home life, and economic class? 

After you have determined how your business stands, create a DEI plan to implement. Then communicate your DEI expectations, the reason behind the changes, and schedule training. Let employees be their authentic selves and celebrate their differences and similarities. Be realistic with the resources your small business has to set aside for a DEI initiative. Do not expect instant change or improvement in your business, developing DEI in your employees is a process that requires time, dedication, and consistency.  

Go beyond the motions of a DEI initiative by continually seeking opportunities to improve your workforce. By creating a solid plan, implementing training, and consistently maintaining high standards, your small business will experience vast benefits in its culture. You will have an increase in worker productivity which will help your business grow and succeed

SHIFT HR Compliance Training, LLC is a training and development company dedicated to improving the company cultures and inclusivity of businesses across the country with our DEI training course, anti-harassment training courses, and more.