What the technology you’re using says about your business

By Cindy Bates, Vice President, Microsoft U.S. Small and Medium Business

Did you know the technology you use has an impact on what current and potential customers think of your business? Those are the findings of a survey we recently conducted, in which 90 percent of respondents said they would – or would consider – taking their business elsewhere if a company uses outdated technology.

About 60% of respondents said they consider a 5-10 year old operating system or desktop computer to be “outdated.” That means the estimated 30% of small businesses that are still using the Windows XP operating system (introduced over 12 years ago in 2001), are running their business on technology that definitely falls into the category of “outdated.” On April 8, 2014, businesses running Windows XP will no longer receive security updates or technical support, leaving them vulnerable to potential security threats.

Businesses that are using outdated technology are not only exposed to reputational and security risks, but are also missing out on some amazing capabilities that have finally become accessible and affordable to SMBs only in the last several years. There is a wide array of versatile, touch-enabled Windows 8 devices, from slates and tablets to All-in-Ones, now available to match every mobility and productivity requirement. And cloud services like Office 365 offer all of the well-known Office apps like Outlook email, Word, Excel and PowerPoint, as well as cloud storage, IM, and voice and video conferencing, for as little as $6 per user per month.

If you want to learn more about what it takes to modernize your technology and why it matters, download this free e-guide. And let me know in the comments below how using modern technology has benefitted your business.

Cindy Bates is vice president of U.S. small and medium business at Microsoft, leading the company’s efforts to help SMBs realize their full potential through the use of technology. For more SMB stories, technology insights, and business strategies for SMBs, visit www.microsoftbusinesshub.com.