What Small Businesses Need to Know about Twitter’s New Profile Design

Twitter recently announced a major redesign for profile pages. This includes a new look and feel, and a number of new features for users to sort and find content. While the new profile is only available to a select audience of Twitter users right now, the redesign will be rolling out to all users soon, so it is time for small businesses to take a few moments to understand the changes, and make sure that they are making the most with their profile pages moving forward.

 Here is a list of the changes:

· New Header Image: One of the most noticeable changes is the introduction of a header image. It spreads across the top of your profile page similar to the cover photo on Facebook or Google+.

 · Bigger Profile Picture: Twitter is also increasing the size of the Twitter profile picture. Twitter will resize your current photo automatically, but users may want to consider uploading a higher quality photo after the change.

· More visible profile information: Twitter names, handles, descriptions, and links are all bigger and more prominent with the profile change. It would be a good idea to review this information to make sure they’re updated and accurate. Unlike other social networks, Twitter users are likely to view other users profile often to learn more about them. Having an informative and accurate bio is essential.

· Pin tweets: Similar to pinned posts on Facebook, users can now pin a tweet to have it display at the top of the feed on their page. This is a great opportunity to handpick the first tweet users see when visiting your profile.

· Best tweets: Tweets that have received more engagement will appear slightly larger, so your best content is easy to find and more prominent.

· New content filters: When visiting another user’s page, you will now be able to view content by: Tweets, Tweets with Photos/Video, or Tweets & Replies.

With the redesign, Twitter has introduced a number of ways for businesses and organizations to showcase their brand and make a more meaningful impression when people visit your profile. As a small business or nonprofit, your overall goal should still be to continue to focusing on sharing great content, and building relationships on Twitter. By taking advantage of the new profile design, it will be easier to learn more about you, the content you share, and why they should decide to connect.

Gina Watkins is a leading expert on e-marketing for small business – and has a real passion for helping businesses to succeed. Her ongoing series of dynamic lectures are filled with real-world examples, humor and results-driven wisdom garnered from more than two decades of sales, business development and marketing experience. In addition to owning her own business, she is an award-winning direct marketer, has been featured on WUSA Channel 9’s Mind Over Money show, Dr. Gayle Carson’s Women In Business radio show, Morgan State’s Briefcase Radio program, and in numerous other media. In her role as Constant Contact Regional Development Director, she’s presented to more than ten thousand seminar attendees about the keys to success with easy, affordable, highly effective technology tools that grow trusted business relationships.